Brand
What makes a salon feel expensive
Lighting temperature, acoustic softness and the pace of the welcome do more for perceived luxury than any single material choice.
The Journal
Notes on luxury, craft and the business of beauty
Written by the Euro Salons brand office for owners, investors and professionals.
Standards
The case for published operating standards
Consistency is what turns a good salon into a brand. We publish the standard so partners can be measured fairly against it.
Business
Licensing versus building your own brand
For established owners, the question is rarely quality, it is reach, marketing weight and the cost of building recognition alone.